With proven technologies like Bluetooth and Wi-Fi tracking, the cost for collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to traditional measuring technologies.

The BlipTrack™ solution works by placing sensors strategically along major roads and tracking the anonymous identification codes from Bluetooth and WiFi devices in passing vehicles. The collected data from multiple sensors are encrypted, ensuring that it cannot be traced to any individual or vehicle, and passed to a server where speed and travel time are calculated for each road segment enabling real time traffic flow optimization. The data is also analysed over longer periods for traffic signal optimization and road planning.

How it works

Compared with other traffic data collection technologies, BlipTrack™ has some significant advantages, such as cost per measurement point due to:

• Directional antennas provide a higher detection rate and extended coverage
• Fast, easy & low-cost roadside installation without distrupting traffic
• No sensor maintenance compared to competing technologies
• Measures 24/7 in all weather conditions such as snow, rain and fog
• Combined Bluetooth and Wi-Fi tracking provides high detection rate
• Measures in all traffic conditions such as in slow moving traffic (Bumper to bumper)
• Measures in multiple directions simultaneously
• Measures speed up to 200 km/h ( 124 mph.)

Advantages

• Measure travel time and immediately detect congestion
• Provide real-time queue warning and road sign information
• Evaluate and regulate traffic signals to optimise flow, reduce CO2 and more
• Collect data for Origin/Destination studies
• Provide real-time traffic information for Internet, phone apps, TMC feed, radio and more
• Identify bottlenecks and problem areas to optimise and plan future traffic models
• Understand weather related traffic patterns
• Understand congestion patterns at roadworks, accidents, sports events and more

Business Cases