BlipTrack™ monitors pedestrian flow in Aalborg City
The technology named after the ancient Viking King, Harald Bluetooth, shows significant patterns in pedestrian flow through Aalborg – a city founded by the Vikings.
Aalborg is Denmark's fourth largest city. Founded by the Vikings around the year 1.000, Aalborg is now a thriving city with university, extensive shopping facilities in pedestrian streets, shopping centres, department stores and markets. A lot of people use these shopping facilities every day – but is there a significant pattern in the pedestrian flow? It somehow seems appropriate that the technology named after the ancient Viking King, will be able to answer that question.
Our customer, Aalborg City Shops Association would like to know:
- Where do people start their shopping walk?
- How large a percentage of all people visit each specific area?
- How much time do they spend in each area?
- Which effect has special events on the number of visitors and the duration of their stay?
Eight BlipNodes are placed in shop windows along the two main shopping streets in the Aalborg City and two additional BlipNodes was placed in both ends of a Christmas market during November and December.
The results were very useful. Aalborg City Shops Association now has a much more precise picture of which areas people are visiting in Aalborg City and how much time they spend in each area.
Furthermore the results showed that the Christmas market attracted new visitors to Aalborg City: Visitors that had not been seen in the city in a 3 months period prior to the marked. The solutions also showed that people visiting the Christmas market also visited several other shopping areas in Aalborg City.